Data catalogue

Everything we collect and analyse, area by area.

232 tracked indicators grouped into 11 areas. Each one shows where it comes from, how often it refreshes, and which plan unlocks it. Everything public is crawled — nothing you upload is ever resold.

Showing 232 of 232 indicators

Identity & venue record

The reconciled master record — one venue, every platform ID matched.

20 points

Core record

Monthly

Sources: Google · TripAdvisor · own site · registries

  • Legal name & trading nameFree
  • Full address, parish & municipalityFree
  • Geo coordinatesBase
  • Cuisine type (primary + secondary)Free
  • Venue format (dine-in, take-away, dark kitchen)Base
  • Seats & terrace capacity estimateComplete
  • Price band (€–€€€€)Free
  • Years active / first indexed dateBase
  • Group or chain membershipBase
  • Number of sibling locationsComplete
  • Platform IDs matched (per source)Base
  • Duplicate / ghost listing flagsBase

Contact & opening

Monthly

Sources: Google · own site · delivery apps

  • Phone, email, website presenceFree
  • Opening hours per weekdayBase
  • Kitchen hours vs bar hoursComplete
  • Hours consistency across platformsBase
  • Temporary closure & holiday flagsBase
  • Accessibility attributesComplete
  • Payment methods acceptedComplete
  • Amenities (wifi, pets, parking, outdoor)Complete

Photos & media

What is being shared about you, by whom, and what performs.

19 points

Volume & ownership

Weekly

Sources: Google · Instagram · TripAdvisor · Facebook

  • Total photos indexedBase
  • New photos per monthBase
  • Guest-posted vs official shareBase
  • Photos per platformComplete
  • Photo growth trajectory (12 mo)Complete
  • Gap since last official photoBase

Performance

Weekly

Sources: Instagram · Google

  • Likes, comments, saves, shares per photoComplete
  • Estimated reach per postComplete
  • Most-shared photo leaderboardComplete
  • Best posting hour & weekdayComplete
  • Reshare rateComplete
  • Engagement vs zone averageComplete

Vision analysis

Monthly

Sources: Vision models

  • Subject tags (dish, interior, people, drinks)Complete
  • Dish recognised per photoComplete
  • Photo quality score (light, framing, sharpness)Complete
  • Plating & portion readComplete
  • Hot spots guests photograph mostComplete
  • Brand logos visible in frameComplete
  • Menu-photo mismatch flagsComplete

Reviews & sentiment

Every rating and every topic guests keep repeating — with direction of travel.

25 points

Ratings

Weekly

Sources: Google · TripAdvisor · The Fork · delivery apps

  • Blended rating across platformsFree
  • Rating per platformBase
  • Total review countFree
  • New reviews per weekBase
  • Star distribution (1–5)Base
  • Rating trajectory 12 monthsComplete
  • Year-on-year rating changeComplete
  • Rating vs zone & vs similar peersBase
  • Percentile rank in parishBase

Topics & sentiment

Weekly

Sources: NLP on review text

  • Positive / neutral / negative splitBase
  • Sentiment per topic (food, service, price, ambience, speed, cleanliness)Base
  • Trending keywords (rising & falling)Complete
  • Dish-level mentions & sentimentComplete
  • Staff mentionsComplete
  • Complaint clustersComplete
  • Value-for-money sentimentBase
  • Wait-time mentionsComplete

Audience & replies

Weekly

Sources: Review platforms

  • Reviews by languageComplete
  • Rating by language (local vs visitor)Complete
  • Local vs tourist reviewer shareComplete
  • Reply rateBase
  • Median reply timeComplete
  • Reply rate on negative reviewsComplete
  • Rating lift after replyingComplete
  • Review seasonality shapeComplete

Foot traffic & zone

Anonymised movement in your zone by hour, weekday and month.

18 points

Traffic intensity

Monthly

Sources: Anonymised mobility panels

  • Zone visits per monthBase
  • Traffic by hour (weekday vs weekend)Base
  • Traffic by weekdayBase
  • Traffic by month & seasonality shapeBase
  • Peak hour per weekdayComplete
  • Daypart split (breakfast, lunch, aperitivo, dinner, late)Complete
  • Busiest day & quietest dayBase
  • Weekday : weekend ratioComplete
  • Year-on-year traffic changeComplete

Zone profile

Monthly

Sources: Mobility + open data

  • Local resident vs tourist splitComplete
  • Dwell time in zoneComplete
  • Catchment radiusComplete
  • Restaurant density in parishBase
  • New openings & closures in zoneComplete
  • Zone cuisine mixComplete
  • Zone average price bandBase
  • Nearby anchors (offices, transport, hotels, attractions)Complete
  • Event & holiday impact on trafficComplete

Digital presence

How findable and how modern your venue looks online.

19 points

Social

Monthly

Sources: Instagram · Facebook · TikTok

  • Accounts detected per networkBase
  • Followers & growth rateBase
  • Posting frequencyComplete
  • Engagement rateComplete
  • Stories / reels usageComplete
  • Hashtags used & their reachComplete
  • Mentions & tags by othersComplete
  • Influencer / creator mentionsComplete
  • Social maturity scoreBase

Website & discoverability

Monthly

Sources: Crawl of own site

  • Website exists & is liveFree
  • Mobile-friendly & speed readComplete
  • Online menu publishedBase
  • Online booking capabilityBase
  • Online ordering capabilityBase
  • Gift cards / vouchersComplete
  • Newsletter captureComplete
  • Languages availableComplete
  • Structured data / SEO basicsComplete
  • Google profile completenessBase

Brands & ambiance

What vision models read from your room, your table and your fridge.

16 points

Space & decor

Quarterly

Sources: Vision models on public photos

  • Interior style classificationComplete
  • Lighting & colour palette readComplete
  • Table density estimateComplete
  • Terrace / outdoor seating detectedComplete
  • Bar / counter presenceComplete
  • Cleanliness & upkeep signalsComplete
  • Music / TV / screens visibleComplete
  • Ambience match vs review wordingComplete

Brand visibility

Quarterly

Sources: Vision models

  • Beer brands visible & shareComplete
  • Coffee brand & machine modelComplete
  • Soft drinks & water brandsComplete
  • Wine labels detectedComplete
  • Spirits back-bar readComplete
  • Packaging & branded tablewareComplete
  • Equipment audit (grill, oven, taps, display)Complete
  • Brand mix vs zone normComplete

Delivery & channels

Where orders and bookings can reach you, and how you rank there.

16 points

Delivery platforms

Weekly

Sources: Uber Eats · Glovo · Bolt Food · Deliveroo

  • Platforms live onBase
  • Rating per platformBase
  • Review count per platformComplete
  • Menu size per platformComplete
  • Delivery fee & minimum orderComplete
  • Promised delivery timeComplete
  • Promotions runningComplete
  • Category ranking in zoneComplete
  • Estimated platform share of activityComplete
  • Downtime / offline flagsComplete

Bookings & pick-up

Monthly

Sources: The Fork · Google · own site

  • Reservation channels availableBase
  • Instant booking enabledComplete
  • Booking promos & discountsComplete
  • Waitlist supportComplete
  • Click-and-collect offerComplete
  • Channel mix balanceComplete

Signals & forecasts

Forward-looking scores built on the 12-month history of everything above.

15 points

Scores

Monthly

Sources: Modelled on all areas

  • Growth scoreComplete
  • Closure-risk scoreComplete
  • Momentum vs zoneComplete
  • Reputation-risk scoreComplete
  • Price-pressure scoreComplete
  • Digital-neglect scoreComplete
  • Data-quality / confidence scoreBase

Change flags & outlook

Monthly

Sources: All areas

  • Ownership or name change detectedComplete
  • Refurbishment signalsComplete
  • Hiring signals (job posts)Complete
  • Menu overhaul detectedComplete
  • New competitor opened nearbyComplete
  • Competitor overtook you alertsComplete
  • Next-quarter seasonality outlookComplete
  • Rating & traffic forecastComplete

Competitors

Roughly 40 points per named rival you add — same definitions, so it is comparable.

17 points

Per tracked rival

Monthly

Sources: Same public sources

  • Identity, cuisine, price band, distancePer rival
  • Rating, review count, new reviews / weekPer rival
  • Sentiment split & top topicsPer rival
  • Menu size, average price, price indexPer rival
  • Price moves in last 12 monthsPer rival
  • Overlapping dishes vs yoursPer rival
  • Photo volume & engagementPer rival
  • Social following & posting rhythmPer rival
  • Delivery platforms & rankingsPer rival
  • Promotions detectedPer rival
  • Growth & closure-risk scoresPer rival
  • Head-to-head win / loss per metricPer rival

Zone benchmarks (included in Base)

Monthly

Sources: Aggregated, anonymised

  • Zone average per metricBase
  • Similar-peers median per metricBase
  • Your percentile per metricBase
  • Delta vs zone with directionBase
  • Rank movement month on monthComplete

Your private data

Upload a CSV — no integration. Stays in your account and is never resold.

28 points

Bookings

On upload

Sources: Your export

  • Covers per day / week / monthYour upload
  • Average party sizeYour upload
  • No-show & cancellation rateYour upload
  • Lead time distributionYour upload
  • Repeat guest shareYour upload
  • Table turn timeYour upload
  • Occupancy by serviceYour upload

Sales & POS

On upload

Sources: Your export

  • Revenue by day, service and monthYour upload
  • Average ticket & items per ticketYour upload
  • Top and bottom selling dishesYour upload
  • Margin per dish (with cost input)Your upload
  • Menu-engineering quadrantsYour upload
  • Discount & void rateYour upload
  • Payment mixYour upload

Delivery & staff

On upload

Sources: Your export

  • Orders & revenue per platformYour upload
  • Commission paid & net per orderYour upload
  • Prep time & late-order rateYour upload
  • Refunds and complaintsYour upload
  • Hours worked & FTEYour upload
  • Covers per FTE / revenue per hourYour upload
  • Labour cost as % of revenueYour upload

Public × private blend

On upload

Sources: Your data + our index

  • Share of zone foot traffic you capturedYour upload
  • Revenue vs zone traffic correlationYour upload
  • Price change vs sales volume impactYour upload
  • Review sentiment vs repeat rateYour upload
  • Photo posts vs bookings liftYour upload
  • Weather & events vs coversYour upload
  • Missed-demand estimate by daypartYour upload
How access works
Free

12 indicators visible, the rest labelled but locked.

Base — €1/mo annual

140 indicators on your venue plus the parish radar.

Complete — €2.50/mo annual

248 indicators, 12-month history and forecasts.

Per rival — €1.50/mo

~40 comparable indicators for each named competitor.

Find and claim your venue